Privacy Policy

Last updated: 16 October 2026

PIING is provided by Hectic Software Limited, company number 17514067, a private limited company registered in England and Wales. The registered office is Unit 1c Sandown Road Industrial Estate, Watford, United Kingdom, WD24 7UB. Hectic Software Limited is the data controller for personal information described in this policy. PIING is a product of Hectic Software Limited. Write to privacy@piingapp.co.uk. The public register is Companies House 17514067.

Face data is in section 1A. Apple features, including CarPlay, Apple Watch, Siri, widgets and iCloud backup, are in section 1B. Android and Google Play are in section 1C.

1. What We Collect

We collect only the minimum data required to deliver the service:

1A. Face data (TrueDepth camera)

On an iPhone or iPad with a TrueDepth camera, Lenses uses Apple's ARKit face tracking so a decorative effect stays on your face. While that screen is open, and only then, the app reads the following in memory on your device:

This is used only to draw the lens. It is not used to identify you, to recognise you later, for advertising, or to train a model. It is not sent to Hectic Software Limited, not sent to any third party, and not written to the phone's storage, iCloud, or our servers. When you leave Lenses, the camera session stops and this information is discarded. There is nothing left to delete.

If you take a photo with a lens, that photo is a normal picture of what is on the screen. The depth map, mesh and blend shapes are not saved in the file. If you then send the photo, it is handled like any other photo you send. Face ID, used to unlock the app, is Apple's own check on the device. PIING does not receive the Face ID template.

1B. Apple features

The iPhone, iPad, Mac, Apple Watch and CarPlay apps use the Apple features below. This is the list a reviewer can use to see what each one can access. None of them is used for advertising. The iPhone shows Apple’s own permission prompt before the camera, microphone, photo library, contacts, location, Bluetooth, local network, motion, calendar, speech recognition, Face ID, nearby interaction or Focus status is used. The words on that prompt match this policy.

1C. Android and Google Play

PIING is not yet listed on Google Play. Today, on Android, PIING runs in the browser with the same account, and Sign in with Google is offered there, as described in section 1. When the Android app is published on Google Play, it works as follows.

2. How Your Data Is Protected

3. AI Features

PIING's smart replies, voice-message transcripts, summaries and translation can use AI. Where they run decides who sees your data, so here is exactly what happens.

4. Service Providers

We use other companies only to run the service. They process data on our behalf, only for that purpose, and none of them may use it for their own advertising:

4A. Purchases (PIING Pro)

If you buy PIING Pro, Apple takes the payment. We never see your card or bank details. Apple sends us a signed record of the subscription (product, transaction ID, dates, renewal and refund status, and an anonymous account token we create for your PIING account) so we can turn Pro on or off. We keep it for as long as you have an account, and for accounting records where the law requires.

5. What We Do Not Do

5A. Children and Teens

PIING is for people aged 16 and over. A public or community live, and explicit music, are for people 18 and over. If an account is under 16, it is closed and its data is deleted. An account aged 16 or 17 starts with stricter defaults: messages and calls from people you know, phone number hidden, and location sharing off until you choose to share it.

6. Data Deletion

You can delete your account at any time from within the app (Settings → Delete Account), in a web browser, or by email, without the app installed. The steps are at www.piingapp.co.uk/delete-account. Your account is scheduled for deletion and permanently removed after 30 days; signing back in within that window cancels the deletion. Once permanent, your account information, messages and tokens are removed from our servers.

7. Why we use personal information

Under UK GDPR we rely on one of these reasons:

8. How long we keep it

9. Your rights

If UK GDPR applies to you, you can ask us to:

Email privacy@piingapp.co.uk. We may need to confirm it is you. We reply within one month. End-to-end encrypted content is not readable by us, so we cannot produce the text of those messages.

You can complain to the Information Commissioner's Office (ico.org.uk) if you are unhappy with how we handle your information. If you live outside the United Kingdom, you can also contact your local data protection authority. We do not name a person on this page. The controller is the company.

10. Where information is processed

The PIING API runs in London. Some providers we use (including Apple, Cloudflare and, if you opt in, a crash-reporting service) may process information outside the United Kingdom. Where UK GDPR requires it, those transfers use a UK adequacy regulation or the UK international data transfer agreement, plus the contract with that provider.

11. Fair use, security and the law that applies to the service

We limit how often one account can message, call, go live, upload and look people up, so one person cannot exhaust the service. We may suspend an account that attacks the service, bypasses those limits, or uses PIING to break the law. Uploads are size-capped. This is not a promise that every attack will fail. It is how the service is run.

PIING is a user-to-user service. You can report and block people in the app: press and hold a message and choose Report, or open a profile and choose Report user. You can also email support@piingapp.co.uk. A person reviews reports, and we aim to act on reports within 24 hours. A live to people you know is for 16 and over. A public or community live is for 18 and over. The site and the app do not use advertising or analytics cookies. UK GDPR, the Data Protection Act 2018 and PECR apply to this processing. The Online Safety Act 2023 applies to illegal and harmful user-to-user content. Consumer law applies to purchases. The courts of the United Kingdom have jurisdiction, as set out in the Terms.

11A. Report illegal content

If you see something on PIING you think is illegal, report it in the app (press and hold the message, or open the profile, and choose Report) or email support@piingapp.co.uk with what you saw, where, and when. You don't need a PIING account to email us. We aim to act on reports within 24 hours.

12. Copyright

The PIING name, software, design and this policy are owned by Hectic Software Limited. © 2026 Hectic Software Limited. All rights reserved. Your messages stay yours.

13. Contact

Hectic Software Limited, company number 17514067. The registered office is at the top of this page.

Privacy: privacy@piingapp.co.uk. Support: support@piingapp.co.uk.